« By pushing experiences to the limit,
we can change mind sets. »
Paco Rabanne, 1967
Connected to his time to get free of it. Breaking the rules: a must for Paco Rabanne, a visionary creator who shook Haute Couture from the 60’s slumber by inventing a radically modern iconoclastic style. It all began in 1966, with the first collection of 12 “unwearable dresses made of contemporary materials”, in sequins, aluminium and rhodoid. A revolution! Throughout his career, he experimented with groundbreaking new shapes and materials, including metal he transformed into a “second skin”. Excessive, isn’t it?
Today at Paco Rabanne we embrace excess. Even better, we seek it out. We experiment and we invent to smash through the boundaries. We are bold and audacious. We are insolent, often. Without taking ourselves too seriously. Shaking things up.
With the XS line, Paco Rabanne takes provocation to the max. Always twisting it with humor. In 1993, XS paved the way, without taboo, celebrating sexual desire. A steamy TV campaign signed by Emir Kusturica. A woody, male scent with intense sensuality. A bottle that transformed a cult cigarette lighter. The power of the flame.
With Black XS in 2005, and then Black XS for her in 2007, the spirit of rock was alive. In excess. For a free spirit generation that was free, without compromise. For him, wild woods on spiced praline. For her, narcotic rose drenched in black vanilla. Radical charm.
« That’s what really matters,
rethinking the way we view women. »
Paco Rabanne, 1968
In 2018, it takes guts to be an amazonian à la Rabanne! Emily Ratajkowski is empowered and confident. (Almost) everyone knows this young American who is boldly unapologetic. Fierce and fearless, she wears her body and her red-hot beauty.
With 18 million followers on instagram, Emily has become the voice of a new feminism. An actress, model and activist, Emily encourages women to wear proudly their bodies. Claiming, loud and proud, the right to wear ones body freely. “To me, 'sexy' is a kind of beauty, a kind of self-expression, one that is to be celebrated.”
My body my choice.
A wildly provocative – and wildly untamed – floral created by Quentin Bisch, an impassioned and passionate perfumer at Givaudan. Inspired by one of his trips to Reunion Island, he came back to Paris obsessed by a heady, dazzling ylang-ylang. His goal: to bottle the essence of an orgasm, an explosion of the senses brought within reach with a distinctive Paco flair. Quentin has devised a detonating duo: magnetic ylang-ylang on an intriguing popcorn-note explosion. The notes vibrate against each other, together in tension. To trigger, in an avalanche of the senses, a moment of explosive erotica.
Feel the heat with ylang-ylang. Radiant, with hints of jasmine. Petals unfolding into leather-hot vanilla. Audacious-deliciousness! Give in to your instincts and exude hypnotic sex-appeal.
With a daring popcorn bite, desire goes wild. Pop! Notes of salty-sweet popped corn, heated to burst. Musk and milkwood notes in multitude to ignite the skin and set the senses alight. Desire-on-fire.
The formula explosion: ylang-ylang, vanilla, popcorn note, sandalwood, ambrette seeds.
A sculptural glass bottle. Bold edges for a confident allure. Untamed curves. Desire-on-fire. Encircled in a serpentine embrace. Chiselled scales, rippling reflections. The jewell signature twist. On the glass, shades of pink from neon until nightfall. A bottle that loves excess. Pure, provocative beauty. Desire incarnate.
An heiress in her sumptuous mansion. Mesmerising. Men under her spell. Behind closed doors, knights battling it out to win her favour. She ignores them superbly.
The film remains ironic as it stages a fantasy quest for the object of their desires. For some, a challenge. For others, a delicious game for she who remains mistress of the game and as Emily says “just wants to go to sleep…”.
Carmen’s Habanera conveys wonderfully the rising desire right up until its tragi-comic end: the fainting. In the very choreographic imagery we see the guiding hand of Swedish director Johan Renck. After Lady Million and Pure XS, this is his third collaboration with Paco Rabanne.
A muted ambiance, untapped erotic energy. The heiress, languishing nonchalantly in an armchair, barely dressed, looks us straight in the eye. A visual realised by the famous photographer Nathaniel Goldberg, who is also behind the Million and Pure XS campaigns.
Paco Rabanne innovates and breaks digital ground with the first interactive web series on Instagram. Every day via posts and saucy Instagram stories, followers can tune in to the soirées of excess Emily has with her guests of choice. They can also vote and influence what comes next.
Irresistible, enticing, you’ll have first seen him in the Pure XS campaign. Emily’s perfect partner-in-crime. Together, they revel in all the night has to offer. Excessively.
Insta-star turned model, he is the face of a new generation with his sensual lips and captivating gaze.
Model and creator of a line of sneakers, he’s the ultimate cool kid.
Bright-eyed and multi-talented: Christopher’s got all it takes to be the next big thing in modelling.
She may be Kate Moss’s half-sister but she’s paving her own way in the glitz and glam world of Britain’s socialites.
Charming and charismatic, this It Girl is Parisian-chic.
Model, journalist, and worthy successor of Jean-Paul Belmondo, the iconic French actor.